Category & Innovations Manager – Flours at Capwell Industries Ltd

Category & Innovations Manager – Flours at Capwell Industries Ltd | Iko Kazi

Role purpose

Lead the profitable growth and long-term development of the Flours category through category strategy, consumer and market insights, portfolio management, pricing, consumer-led innovation and full ownership of the category P&L.

Key responsibilities

Develop and implement short-, medium- and long-term category growth strategies.
Own category financial performance, including revenue, volume, margins, product mix and marketing investments.
Use consumer, shopper and market insights to inform category decisions.
Manage brand, product range and SKU architecture, identifying gaps, overlaps and rationalisation opportunities.
Drive pricing, pack architecture and affordability decisions in collaboration with Commercial and Finance.
Lead new product development from concept and business case through commercialisation and post-launch evaluation.
Develop and oversee annual category marketing plans, budgets, investment priorities and ROI.
Lead, coach and develop Brand Managers, building category capability and succession.
Collaborate with R&D, Operations, Supply Chain, Finance, Procurement and Quality.

Qualifications and experience

Bachelor's degree in Marketing, Business, Commerce or a related field.
Minimum 7–8 years of progressive FMCG marketing, category or brand management experience, including at least 2–3 years at Category Manager or Senior Brand Manager level.
Demonstrated ownership of category or brand P&L, including revenue, margin, product mix and marketing investment.
Proven experience in portfolio management, pack-price architecture and consumer-led innovation, including taking a product from concept to launch and post-launch review.
Experience leading and developing Brand Managers or an equivalent marketing team.
Food manufacturing or food-category experience, particularly in flour, grains, staples, snacks or related categories, is strongly preferred.
Knowledge of General Trade and Modern Trade in Kenya and the wider East African market is advantageous.
Professional or postgraduate Marketing qualifications and experience with pricing analytics, consumer research and NPD processes are desirable.
Team leadership: Brand Manager – Grains/Flour + RTE/D and Brand Manager – Biscuits & Snacks.

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