Creates and manages a rolling social media calendar of content and posts including compelling video, photo and written content. Manages our social media channels, combining paid and organic execution, publishes updates and posts, manages, and interacts with comments, and reports issues. Defines Tatu City’s strategy for digital media campaigns to generate sales leads and increases the visibility of our posts. Uses Google ads to target specific stakeholders with our content. Owns different conversion points and optimizes sales funnels, evaluates emerging trends in digital and deploys new approaches and tools. Measures and reports on the performance of digital marketing campaigns and assessments against goals (ROI and KPIs). Takes on measurement, reporting, and analysis as a key component of success and a tool for continuous improvement. Uses social media listening and analytics to monitor and research our competition and optimize our activities. Works with other members of the Marketing & Communications team, as well as Sales and other departments, to draft social media copy. Collaborates with the Design Associate to create compelling visuals. Collaborates with the in-house marketing team and freelancers to capture and develop compelling photo and video content. Uses Mailchimp and CRM software to distribute newsletters and other communications. Devises SEO strategies to drive traffic to the company website and improves the usability, design, content and conversion of website and digital channels. Updates the website with news, events, images, and other relevant content. Use data to optimize digital marketing spending. Reviews new technologies and keeps the company at the forefront of developments in digital marketing.
