The role serves as a key brand ambassador, representing the properties through media engagement, strategic partnerships, and curated guest experiences, while ensuring full alignment with the global brand standards of Fairmont Hotels & Resorts and Accor. Reporting to the Cluster General Manager, responsibilities include: Develop and implement integrated marketing strategies to drive revenue across rooms, food & beverage, spa, retail and experiences for both properties. Work closely with revenue management, sales and operations teams to align marketing initiatives with commercial targets. Conceptualize and deliver promotional campaigns, seasonal offers and marketing initiatives designed to increase bookings and guest engagement. Manage relationships with creative agencies, PR agencies, digital partners and external vendors to ensure effective campaign delivery. Provide clear briefs, oversee deliverables and ensure partners adhere to brand standards and timelines. Support the integration of sustainability and responsible tourism initiatives within marketing and brand storytelling. Highlight environmental stewardship and community partnerships through communications and campaigns. Collaborate with cross-functional teams including sales, revenue, operations and finance to ensure marketing initiatives support business objectives. Provide guidance and coordination across internal teams and external partners to ensure successful execution of marketing activities. Oversee public relations initiatives including media relations, press coverage and brand partnerships. Conceptualize and execute brand activations, events and experiences that enhance guest engagement and brand visibility. Oversee digital marketing channels including website, social media and digital campaigns. Develop strategic partnerships with brands, tourism stakeholders and lifestyle partners to enhance brand visibility.
